TVs can be costly, and may not offer good value.
SAMSUNG TV SAMBA PC
Samsung models typically don't have good gray uniformity and have some dirty screen effect, which could get distracting during sports or PC use. Samsung is a leader in gaming features, and even their mid-range models have variable refresh rate (VRR) and ALLM support. Their QLED TVs, especially those with VA panels, have high contrast and get bright, so they're good for both dark and bright rooms. Perform well in dark and bright environments.They don't excel in just one category they're very well-rounded and offer great performance for a variety of uses.
Samsung's high-end models are some of the best TVs we've tested. It also comes with Samsung's 'Ultra Viewing Angle' technology that provides a good viewing angle, which is good for wide seating areas as the image remains consistent when viewed from the sides. On the other hand, it's a better choice for watching shows in bright rooms because it has fantastic reflection handling and easily gets bright enough to fight glare, so visibility isn't an issue even in the brightest rooms. It's not quite as good as the Samsung S95B OLED in a dark room, though, as there's still some blooming around bright objects, and blacks aren't perfectly deep and inky. It's an excellent TV with a great selection of features, so there's something for everyone. Alongside the Samsung QN95B QLED, which is basically the same TV with an external connection box, it's Samsung's flagship 4k LED TV for 2022, featuring an impressive Mini LED backlight to increase the appearance of small highlights and reduce blooming in dark scenes. The Samsung QN90B QLED is the best upper mid-range Samsung TV we've tested. Once the price comes down, the S95C is a bit of an improvement and has better build quality, but for now, the S95B is the better buy. The launch price of the S95C is significantly higher than the current price of the S95B, though, so it's not worth buying yet. The new model sports a refreshed design that looks incredible when wall-mounted, thanks to its uniform design and incredibly thin bezels, and it now comes with an external Slim One Connect box to keep your cable setup clean. It's been replaced in 2023 by the Samsung S95C OLED. Like most high-end Samsung TVs, it has a wide array of extra features, including 4k 120Hz support from the new-gen consoles or a recent PC graphics card. It's a fantastic TV overall with impressive picture quality. The first Samsung TV to use an OLED panel in many years, it combines the deep inky blacks of LG Display's OLED technology with Samsung's Quantum Dot technology, resulting in a wider color gamut and brighter colors than traditional OLED TVs made with LG Display panels. iCPM by Samba TV eliminates the waste and delivers on the opportunity in a guaranteed way marketers can see and measure.The Samsung S95B OLED is the best Samsung TV we've tested. They know there is significant waste and missed opportunity in how they buy not only linear television but all video. Meredith Brace, Chief Marketing Officer of Samba TV, added: “Marketers have very few guarantees and even less flexibility in video advertising today. By leveraging iCPM, media buyers eliminate the risk of wasted budgets and guarantee that they are reaching only new, incremental audiences.” iCPM by Samba TV is the first omniscreen solution that provides marketers with incremental reach as a performance guarantee currency.
“With more than a third of all US consumers no longer watching any linear television, it has become a business imperative for brands to find new solutions. “Amidst the rapid increases in streaming TV and simultaneous declines in traditional TV viewership, brand marketers are struggling to reach their entire audience with the right message, the right number of times,” commented Samba TV SVP of Revenue Products Avi Brown. “The product now provides Empower clients like Wendy’s with a simplified view into the performance of our linear and CTV campaigns so that we can quickly and efficiently minimise any wasted budget spent not reaching our audiences.”
“Samba TV’s iCPM currency is a game changer for our industry,” said Empower Senior Vice President of Investment Krista Lang.
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